Become A Heroic Man.
You crave & desire growth personally & professionally, every single day… you’ve been told that you can be ‘intense’ or ‘full-on’ but you know this is an advantage not a flaw
You’re “okay” financially, but not thriving the way you know is possible… you’ve gotta get that fixed. You see what’s happening to the economy and the jobs markets — and you need to be in control not “at the mercy” of anyone else
You refuse to be capped by your past or limited by your mistakes. You recognise you’re in a season to advance not to retreat and you know that with the proper guidance & leadership, you can do exceptional things
A program and community of men all pushing towards becoming the best version of them.
Ultra Athlete & Marketing Agency Owner
Managing Director
Dear friend,
You may or may not have heard of The Awakened Man Project itself.
A year ago, Benjamin Owen, Pete Taylor and myself tried our an experiment and it turned into a life changing movement for men. AMP was created to be a place where we unlock the potential of men who want more from their business, relationships and lifestyle…
And help them move away from self-sabotaging behaviours that hold them back and keep them thinking and acting too small…
So they get clear on their highest values and goals,
Step into their fully awakened masculine potential and power…
Create a simple, strategic plan…
And get after it with mucho f***ing gusto!
Because there’s so much on the line here -
I won’t bore you with statistics as I’m sure you already know how entrepreneurs and business owners are over-represented for divorce, suicide, addiction, bankruptcy, and other life-threatening problems.
And then in April 01, 2021, the world had entered the second year of lockdowns with no end in sight and covid still raging across the globe.
Most men's professional and personal lives had been radically altered forever.
As a positive psychology expert, I understood the science.
Research showed that majorly life events don't need to leave people distressed, traumatised,or helpless,
despite difficulties and setbacks. People could, through training, learn to be antifragile, happy and actually flourish. The key was daily and frequent habit change.
So we started running a daily program called the Way of The Awakened Man.
For ONE hour a day,
everyday,
men had a place that they could go to to learn,
connect,
practice,
and play using both the science of positive psychology as well as ancient wisdom.
I knew that the science showed that the key to shifting a person's baseline of happiness and Flourishing was through day-to-day shifts in how they were thinking, feeling, and what they were doing.
However, those studies were often done in laboratories and on college students.
Would this work when people's lives were brought to a halt amidst a pandemic?
If we offered a class every day in positive psychology where people could get a "happiness and Flourishing workout," would people show up?
Could we help inoculate men from depression,isolation,and despair amidst a time of uncertainty and low locus of control?
It turns out that we did!Not only did we help people stay strong and focused on the things that they could control (their thoughts, feelings, and actions) - we helped them thrive!
That's why we're now on our second 365 day program and also why we are launching a mini version of our full program called The Heroic Man.
You get a behavioural mastery program using the real science of thriving.
For only £97 per month you get a powerful 260-day learning experience designed to measurably enhance and promote your mental,
emotional,
physical,
financial,
and spiritual health.
With the Heroic Man program, you get skills for life.
In our experience, men who set out on the ‘Hero’s Journey’ into business building, entrepreneurship and excelling in careers are not prepared for what they encounter on the way.
And they end up spending years zig-zagging between good months and bad months…
Or going around in a circle of repeating the same mistakes over and over.
The reason why is - they haven’t created a roadmap plan to get to their destination, because they don’t even know what they want.
Plus, they have nobody in their life who’s got the experience and real-world knowledge to mentor and guide them.
BUT… by committing to behavioural change, to remove hidden blocks coupled with real world strategy.
You can completely transform your whole life.
And we’ll help you change your approach to problems, and understand the systems for developing, setting and achieving big goals…
Please understand our results we share with you are not typical. We’re not implying you'll duplicate them (or do anything for that matter).
We have the benefit of practising business and personal mastery for 30+ years, and have an established following as a result.
The average person who buys any "how to" information gets little to no results.
Your results will vary and depend on many factors ...including but not limited to your background, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT APPLY TO WORK WITH US OR JOIN OUR PROGRAMS.
With that said ... let me jump right in and show you…
AMP Mastermind is a mastery-level program where we go into the depth of male psychology, building businesses and not only create the best entrepreneurs in the world but also help them hands-on with everything they’re doing.
I, Pete & Ben are not only a mentor, trainer, and teacher, We’re also a hands-on advisor & consultant in their businesses.
It’s almost as if we’re partners with them working on their business and personal relationships. That’s the level of involvement from me and the guys.
And that’s why AMP Mastermind costs as much as it does, it’s actually underpriced for what it is, hence the price increasing soon to keep the quality there.
So the next best is Heroic Man.
Same, but different.
Same in the sense we’re teaching there, but not personally hands-on involved.
So if you’re ok with learning from us without us having to be hands-on, then Heroic Man is perfect for you.
AMP Mastermind is about depth, and Heroic Man is about width.
Heroic is the best of AMP broken down into smaller easily digestible chunks, EVERYDAY- it's your daily dose of high level mastermind teachings to get you being your most heroic version of yourself.
We get on a call everyday (calls are also recorded if you miss them) you get 52 weekly workshops led by me, based on my PHD research as well as my experience starting and growing a nine figure company.
✅ Access into our private platform and community with all the guys in Heroic Man
✅ Private Whatsapp Group access to us daily
✅ Weekly Turbo Coaching: Live calls into the private group offering coaching and guidance on all things from creating your best year ever, productivity 101, and business building 101 through to overcoming self sabotage, limiting beliefs, and self worth.
✅ Camp Fire Mastermind Call once per month: Mastermind with us, we’re all get on a call and chat about life and business, whatever comes up, we’ll talk about it. Whatever questions you have, we’ll delve in. Where you’ll be coached live in front of a group of men pushing and challenging you to push you through your fear doors. Creating agreements and commitments that change the trajectory of your life, relationships and business.
✅ App with Recordings and Replays of All Calls: Watch and rewatch as often as you need - you’re getting video replays from every call via our app to make it easy for you to access
✅ Community Support: Our community is full of the best and brightest, and in true Heroic man spirit they hold NOTHING back - you’re getting advice, mentorship, and insights directly from them.
✅ Members Only Events: You're going to get access to member-only events that we hold.
✅ Client discount rates on events/products: This isn't some random 'add on'. It's completely legit. All our clients get a 'client' rate for our new products, events etc and honestly the cost of this membership is worth it just for the client rates.
Stoicism How to apply the ancient wisdom of seneca, epictetus and marcus aurelius to your modern life
Positive Psychology How to tap into the science of optimising + actualizing
Antifragile How to use everything to fuel your heroic growth
Confidence How to create indestructible trust in yourself
Habits How to discover your superpower and install your #1 habit
Optimising Algorithms How to become an optibot (aka an “optimising robot”!) and program yourself to reach your infinite potential
Conquering Procrastination How to quit putting your life on hold and actualize your potential
Conquering Digital Addiction To sculpt or to be hacked? that is the question
Conquering Fear How to alchemize fear into excitement + use the energy as fuel to reach your potential
Journaling How to create a foundation of clarity, confidence and consistency by using a journal
Spartan Training How to become immune to obstacles in your life + do your first spartan race
Play How to activate your superpowers, increase your mojo & have more fun
Digital Minimalism How to transform your digital life from something that distracts you into something that supports true sources of meaning and satisfaction+
Lead Yourself First How to inspire leadership through solitude
Unstoppable Teams The essentials for high-performance leadership
Genius Discover your brilliance with lessons from the all-time all-star dream team of the mind
Optimal Sleep How to get a great night of sleep to optimise your energy, mood and mojo
Purpose How to discover your purpose and fulfil your destiny
Leadership How to inspire and empower people to do great things
Meditation How to meditate without moving to the himalayas
Goals How to set and achieve goals that will help you flourish
Masterpiece Days How to create a great life one great day at a time
Productivity How to get great things done vs. a ton of trivial things
Energy How to give your soul the energy it needs to live your greatest life
Peak Performance How to reach your potential and perform at your best when it matters most
Optimal Nutrition How to optimise your health, energy and happiness starting at the end of your fork
Optimal Breathing How to optimise your breathing for calm, focused energy
Abundance How to create true wealth by wisely investing in you, inc. (+ the best way to become a billionaire! )
Creativity How to create cool stuff and do your life's work
Learning The science of how we learn and make things stick (efficiently)
Self-Image How to construct the best, most heroically awesome version of you
Willpower The science of self-control and how to build your optimising engine
Optimal Business How to create a great business and get paid to change the world
Love How to optimise the love in your life
Fatherhood How to win dad of the year while doing your life's work
Conquering Anxiety How to tame the anxious gremlins and live with calm confidence
Conquering Depression How to tame the gremlins and create an awesome life
Conquering Perfectionism How to quit being a perfectionist and start being an incremental optimizer
...and in the process you learn the skills to master your mindset,
embrace your emotions,
and channel your energy,
as you close the gap between the version of you that you are currently being, and the version of you that you are meant to be!
The Boldest Guarantee In The World
I 100% Guarantee you'll love the training and community in the first 30 days, or I'll return your first months ££,
and you can keep any training, documents etc that we provide.
Just email me and I'll give you back your ££ with no questions asked.
How's that for fair?
There are no long term commitments either, cancel anytime.
What's the cost of Heroic Man:
Not 20k
Not 10k
Not 5k
£97/mo and as soon as you don’t care anymore you can leave.
We don’t care about long term contracts.
The Awakened Man Project's Mission
Our Mission Is To Help Men Unf*** Themselves, Stay Mentally Healthy And Lead Heroic Lives From The Boardroom To The Bedroom And Everything In-between.
Our process has been created with some of the world's leading experts in mental peak performance and positive psychology, there are over 4000 journal articles that show the efficacy of our approach.
What Our Clients Say
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